By stratifying these features into pay-to-play tiers, the networks are setting up a system where people with money have a better class of service than those with less to spend. And being able to get help with problems like impersonation or other customer support issues is also considered something that should be a part of the social network’s core service. Being able to identify an account as authentic is seen as a feature the networks should provide to ensure that their users can trust who they’re interacting with.

The trend toward paid verification is a potentially fraught move for social networks like Meta and Twitter, as they’re now responsible for services that users believe should be free - things like safety, security and customer service. (The subscription is $11.99 per month on the web and $14.99 per month on iOS or Android.) That means customers will be shelling out $27 per month at the current prices for access to this badge and other perks across Meta’s apps. However, it may not always be this way - Meta said it’s working on a feature that will eventually allow users to change these settings through a new verification process that won’t require them to cancel and resubscribe… it’s just not ready yet.Īlso of note: Meta Verified won’t verify users across Facebook and Instagram - users will have to buy separate plans for the two apps, and Facebook’s subscription, for now, is only sold on the web. This dramatically cuts down on bad actors, though could be a bit of a pain for creators who like to refresh their photos from time to time.

If they later want to make a change, they’ll need to unsubscribe and then get reverified. Seemingly learning from Twitter’s mistakes, Meta’s paid badge has a few more rules in place.įor starters, users must verify their identity with a government-issued ID card, and then won’t be able to change their profile name, username, date of birth or photo after paying for verification.

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